Market Research in YOUR Office

We have always been amazed at how few doctors bother to ask their patients what they like and don't like about the practice.  I recently became the patient of a great, young internist. He is everything I like in a doctor. But he has ONE little flaw: he thinks I will tell him to his face what I don't like about his practice. 

We hope that at some time in your professional training you learned that the white coat and latex gloves place the doctor and patient into a somewhat uneven relationship. After all, guys with white coats and latex gloves have the ability to hurt you in ways that, well, are not common. Why would he think I am going to complain about his front desk lady just as he is rubbing KY jelly on his index finger? Can you image that with the light in my eyes, as the chair lowers at the dentist that it is the time to say that his assistant has terrible breath?

If you don't do it already, PLEASE consider a patient survey. They are available from so many sources and all have some value. We offer such a report (that can be customized) for as little as $350. This is an in-office survey. Another company we know will do telephone surveys for about $950 to start (at our last check) and another does simple post cards for about $750. 

If you have any specific questions about these surveys, sample sizes, formats, and the like, why not post them here?