Friday, April 22, 2011

The Dangers of Vague

I am not sure why it happens so often that well-educated, thoughtful professionals will come to me, asking for advise on what region of the U.S. will be best for them to consider setting up practice. Don't get me wrong! Our JOB is to help doctors in their decision making. But what is troubling is how often they will come to use with NO thought regarding their preferences.

"I can go ANYWHERE! Just show me a place with serious demand and a chance to get into profitable practice and I will GO for it!!"

Right.

In EVERY CASE I will mention a location and they will respond, "Well, I really don't want to go THERE!!!!"

I sometimes think that what they want me to do is to read their mind and tell them what they already know they want. But as my psychic abilities have been greatly limited recently, it isn't going to happen.

If you want to get the best results on advise on where to put a practice, you have to be specific in some degree. Either you have to know what you want in terms of a particular type of practice area (in terms of the demographic character of the population, weather, region of the U.S., proximity to the in-laws, etc.) or in terms of the type of practice you want that can be defined by some specific population.

It may sound odd to SOME folks, but we have found that the more specific you can be in telling us just exactly what you want, the better we can be in telling you where to go.

Once again, I plead with you to use our little program called "Where to Put a Practice, Part I" to get started. It is free. Go to the following link for more information: www.DoctorDemographics.com and to Speeches by Scott McDonald.

2 comments:

Mike and Lea McEwan said...

I enjoyed part one, is there more?

Scott McDonald said...

I have Part II finished and I go into recording for Part III next week. I didn't want to put a bunch of stuff out there that was not supported.

Believe it or not, I have not publicized any of this yet. So far, we have several hundred doctors who have used Part I through word of mouth only.